Retail · Motorsport parts
Official Norwegian dealer for HEL, the English maker of braided brake lines and calipers used in British Superbike. Lines are built to order, in any length, for most motorcycles.
helperformance.no ↗
Crest Holding AS · Oslo, Norway
We buy companies — and keep them.
Crest Holding acquires profitable Norwegian companies. A few are sold on, but most we keep and run ourselves — the return is the annual profit, not an exit.
Photo: Jorge Láscar · CC BY 2.0
Who we are
Crest Holding AS is a Norwegian company based in Oslo. We buy, own and run companies — and we do the work ourselves rather than send in consultants.
That is the whole difference. An owner who writes the code, sits in the sales meetings and answers the phone when something stops working makes different decisions than one who reads a quarterly report.
What we do
01
Acquire
We buy profitable companies that are too small for the funds and too large to run as a hobby. The money is our own, so the decision is ours — and it is made in weeks, not quarters.
02
Operate
Most of what we buy, we keep. The annual profit is the return, and nobody is waiting for a sale. If selling is right for a company, we sell — but it is a choice, never a deadline.
03
Grow
Our own software department, Crest Software, and our sales people work inside the companies: quoting that takes minutes instead of days, follow-up that does not fall between chairs, and being found by the customers already looking for what they sell.
Owned and operated by Crest Holding AS
Our businesses
They are not separate limited companies — everything sits inside Crest Holding AS. The departments work inside them the same way they work inside anything we buy.
SaaS · CRM for sales
Altiv
Norwegian CRM for B2B sales follow-up. Pipeline across departments, automatic email logging, follow-ups in the calendar, and revenue and margin per salesperson.
altiv.no ↗App · Sea charts
OYSTR
Sea charts and navigation for leisure boats along the Norwegian coast. Offline charts, routing around land and shallows, AIS, tide and weather.
Built and operated together with Embretr.
oystr.no ↗Departments of Crest Holding
The departments
Four functions the group runs for the companies it owns — and for customers outside it. They cost less done once than done inside every company.
Builds the systems
Crest Software
Goes in, finds the hours lost to manual work, and builds what removes them: quoting and invoicing that run by themselves, internal tools, integrations and websites that are found on Google and in AI answers.
Automation · Websites · Internal tools · Integrations · AI · IT operations
See what Crest Software does →Brings brands to Norway
Crest Commerce
Takes a brand with no Norwegian dealer, builds the shop, runs the advertising and ships the goods. HEL Performance Norge is the first one.
Agencies · Web shop · Advertising · Logistics
Runs the back office
Crest Services
Accounting, invoicing, purchasing and the paperwork that follows owning companies: contracts, filings and the agreements that decide what happens at a change of ownership. Done once for the group instead of once inside every company.
Accounting · Invoicing · Purchasing · Legal · Compliance
Finds the customers
Crest Growth
Pricing, sales follow-up and being found: search, AI answers and the CRM the companies sell from. Most of what we buy has never done any of it.
Pricing · Search · AI answers · CRM
What we look for
We do not buy something because it is for sale. Four things have to be in place before we spend years on a company:
- It makes money, from customers who come back.
- It does not stand or fall with one person.
- There is an obvious digital gap: quoting by hand, no visibility, planning on paper.
- It is small enough that we can be in it ourselves.
If one of them is missing, we leave it alone — and we say so the same week.
Free, no sign-up
What is your company worth?
Type in a Norwegian company number and we pull the last three filed sets of accounts from the register and work out a range — with the arithmetic on screen, every adjustment shown. It is the same calculation we run before we make an offer.
The tool is in Norwegian. Nothing you look up is stored.
Get in touch
Selling a company, or sitting on one that should be growing faster than it is? Write to us. We answer honestly, including when the answer is no.
Write to us